DCP Digitaldruck & Profilsysteme, Gütersloh, Germany

Smart Shop solution from Durst enables DCP to reach new target groups

Oliver Knaup, Managing Director DCP Digitaldruck & Profiltechnik
"At Durst, I deal with people who know what they are talking about. From the frontend to data preparation and all the way to the print shop, Durst is our competent partner for webshop support." Oliver Knaup, Managing Director of DCP Digitaldruck & Profiltechnik
For over 20 years, the innovative company DCP, based in Gütersloh, has been supplying graphics and large-format digital prints to the event and trade fair industry. Oliver Knaup, Managing Director of DCP, had long toyed with the idea of setting up a webshop to expand the business and reach new target groups.
Durst Smart Editor - bedruckte Tapete

"Durst knows our business very well and was of course also known to us as a manufacturer of printers. When the idea of the web shop took shape, Durst was our first port of call. Web to Production' means much more than just implementing software and building a shop. Our customers expect high-quality custom-made products, the print data has to be prepared correctly and the finish has to be determined from the beginning. Durst's wealth of experience helped us set up our online shop at www.megafabric.de, and we knew for sure that Durst's design templates would keep us technically up to date. We were able to go live with the shop in less than four weeks!"

Since autumn 2018, DCP has been offering high-quality photo and design products such as customised seating cubes, photo rugs, towels and other accessories for homes, offices, trade fairs and events thanks to Durst's SmartShop solution. Customers can also order printed textiles such as canvas, velour and cotton for cushion covers, curtains and tablecloths. Designs can be easily created with the configurator. In the shop, 12,000 examples of sample designs and images from the ADOBE Stock Collection are available. The designs can be supplemented with text and images. It is also possible to create complete designs on the computer at home and upload the file via the configurator.

"This allows us to reach important new target groups such as architects, residential planners and interior designers who are heavily involved in the event and trade fair industry," explains Oliver Knaup. "The user-friendliness of the flexible software has already been praised by many customers and enables us to offer a large design portfolio. Customers are particularly enthusiastic about the online design tool smartEDITOR. This makes it easy to design individual products, which can then be viewed as a 3D preview. This gives customers a much better idea of what the final product will look like. You can even superimpose your own photos onto the digital designs! It's a simple tool, but very effective."

"We are still in the early stages," says Oliver Knaup. "But the order volume is growing steadily thanks to our extensive advertising campaign. Customers are very happy with the fast ordering process and the products. Durst continues to offer very professional support and a very good partnership has developed. We are in the best hands with Durst!"

Wallpaper with bench