Bedruckte Tapete, Gifhorn, Germany

With the installation of the Durst Smart Shop and its new visualisation options, bedruckte-tapete.de has pushed the door wide open into the private customer sector. In addition, the Smart Editor helps the company to expand its range of products very easily and quickly at any time.

What the company bedruckte-tapete.de does is essentially already in the company name, although managing director Regina Waue has significantly expanded the range in recent years. Today, door films, wall films, kitchen backsplashes and various photo gifts are also part of the range of products offered by the service provider from Gifhorn in Lower Saxony. In addition to business customers from the trade fair construction and interior design sectors, more and more private customers are also taking advantage of the offer. Especially in the private sector, a web shop is the success factor par excellence, assures Regina Waue, although a web shop is also an important instrument for customer loyalty in the B2B sector.

The company is already successfully using the third generation of the Durst Smart Shop and benefits from the consistent further developments of the solution. At this point, the managing director particularly highlights the functionality of the Page-Builder, which is available in the current version and truly makes the Durst Smart Shop an out-of-the-box shop. "The Page-Builder is structured like a modular system. New pages can be created or adapted very easily via drag-and-drop. This has helped us a lot to optimise the entire webshop and here especially to increase the user-friendliness for our customers from the private sector." The project was implemented without external service providers such as web designers or IT specialists, as Regina Waue assures. "With a little graphic flair, you can design a professional webshop with the page builder, and Durst's support was always there to help us with technical questions."

Using the integrated Smart Editor, customers can upload their own images and get an impression of how the image will look in the desired size in a predefined environment such as a living room, bathroom or kitchen. This applies to about 90 per cent of customers, the rest use various databases such as Adobe Stock or Pattern Design. The customer defines the format in the Smart Editor, specifies the section of the image or graphic and can place any text. A small but very useful tool in daily practice is the analysis of the image quality. At a glance, the customer can see whether the resolution is sufficient for the selected format or not. Finally, a 3D visualisation tool conveys what the product will then look like in concrete terms. "With this kind of 3D visualisation, we can lower the inhibition threshold until the actual order is placed. Since we have been using the new editor, the order rate in our webshop has increased noticeably." The introduction of the current version has also expanded the range of photo gifts with printed towels, which are particularly popular with private customers. "The Smart Editor gives us the opportunity to easily and quickly launch a test balloon to see how the market reacts to our offer. That's really fun!"

Printable PDFs are also created directly in the web shop, which are then subjected to another visual check and then sent directly to the various printing systems. Of course, administrative tasks such as order confirmations, delivery notes and invoices are also created automatically by the Durst Smart Shop. An important issue that is often not given as much weight in the evaluation phase is legal security. 

This aspect was also carefully thought through and neatly set up by Durst. The templates are prepared for the necessary legal security and only need to be filled with the appropriate content. All the points listed make the Durst Smart Shop a mature solution in Regina Waue's view. "To date, I have not found a comparable solution. User-friendliness for our customers is absolutely paramount with the Durst Smart Shop. This is where you very quickly reach the limits with other solutions."